Keeping tabs on your company’s financial performance is essential to minimizing costs and boosting profits. So many different indicators are available for measuring achievement. Also, to manage and create such sensitive financial information – you must use advanced technology and tools such as online billing software

Entrepreneurs who run small businesses put forth much effort to make their businesses profitable. When challenges arise, you take them head-on to keep your company moving ahead. In your small company online invoicing software, you keep track of every financial transaction, no matter how minor.

Businesses often strive for improved profitability ratios since they suggest increased sales, earnings, and cash flows. These ratios enable company owners and managers to determine whether to disperse profits or reinvest them in the firm. And these all can be managed easily using automated invoicing software.

Do you know profitability ratios?

In very simple terms, it measures the organization’s capacity to generate profit. Various factors are taken into consideration, including total revenue, operational costs, balance sheet assets, and shareholders’ equity. Not to worry about calculating and formulating those because free accounting software for business can do it all for you.

The 5 most important profitability ratios

Furthermore, if you have stockholders, profitability ratios will demonstrate how well you use current assets to produce profit and value for them as well.

1. Operating profit margin

Operational profitability, also called profit before tax, is considered when considering profits as a proportion of sales before deducting interest and taxes. 

To calculate it using online accounting software, take your gross profit and remove your operational costs, which normally include rental and utility bills and wages, administrative and general charges.

It is common to analyze your operating profit margin to estimate how effectively your company can adjust to a downturn. 

When it comes to seasonal enterprises, it may also help decide profitability since although earnings may be lower, you may still need to fund running expenditures. To monitor the expense or duration spent behind a particular project, you must consider using online billing software.

It can be calculated using this formula: profit margin = operating profit minus revenue

2. Gross profit margin

It determines the balance of funds remaining after subtracting the price of goods sold. You’ll find the figures you’ll need to figure out what this ratio is using online invoicing software on your company’s income statement.

Having a high gross profit margin indicates that the company is very efficient at generating revenue while paying its operating expenditures, taxes, and depreciation.

Profit margin is defined as (total sales – the cost of goods sold) divided by total sales.

3. Return on assets

It is a financial statistic that assesses the effectiveness with which assets are used to generate profits. This is significant information because it tells the company how effectively it utilizes its assets and resources to profit for its shareholders.

Here is a straightforward method for calculating return on assets:

When you divide the business’s net income with total assets, that is the return on assets.

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4. Net profit income

The term “Net Profit Margin” indicates the proportion of profit generated by a business as a percentage of sales. 

In other words, this ratio illustrates how much net profit a business may create for each unit of sales growth. Thus, this ratio compares a business’s revenue from operations to its net profit. The net profit is estimated after all operational and non-operating earnings and costs are deducted using automated invoicing software.

The margin of Profit = Net Income/Revenue

5. Return on investment (OR Return on Equity)

When it comes to business, return on equity is a vital percentage for shareholders to consider. It quantifies the return on the Investment that shareholders have made in the firm, which may be beneficial when attempting to attract new investors to the organization. 

For this calculation, as with the last one, the data required to come from the income statement prepared using free accounting software for business. 

When you divide the business’s net income by average shareholder’s equity, you get the ROE.

Why do these profitability ratios matter to your business?

It is helpful to assess your profitability ratios to industry norms and your historical data when analyzing your business’s profitability.

The following are three compelling arguments for calculating and monitoring your profitability ratios using an online accounting software:

1. Identify Areas for Growth in the Company

Identify areas for growth in company

Data alone does not convey a story, but data that has a narrative attached to it does. Using relevant ratios in combination with online billing software to connect your income statement and balance sheet may help you discover areas of your organization where things are going well and where they need work.

2. Evaluate the performance of your company over some time

Evaluate the performance of your company over some time.

Profitability ratios should be reviewed annually or quarterly to provide insight into how your company is operating. 

Incorporating these ratios into future initiatives and using them to explain bad financial performance in previous years may be very beneficial and beneficial to all parties involved.

3. Locate potential investors

Locate potential investors

Investors need to know how lucrative a firm is and how well it can control its costs. If the firm has shown signs of development or is on a path toward expansion, they also want to know its financial history.

Also Read: 5 Types of Business Relationships to Grow Your Small Business

Wrap up

The statistics in your account books convey a tale about your business. Ratios may be used to detect both successes and failures when analyzing financial data.

Keeping track of your purchases doesn’t have to be difficult. Try our online invoicing software for free now and see how much simpler your life will be. For more information about online billing software, call us at +1-805-491-9393 or write to us at