Did you know, 44% of businesses are planning to increase their IT budgets in 2021? 


Running any business can be incredibly difficult. However, the right tools and software can increase business efficiency and make life easier. So, what kind of tools can help you achieve this?


Well, it can be a client payment tracker app, project estimate software, billing software for business, or a communication solution.  


However, you need to analyze what kind of solutions are most suited to your business needs. Furthermore, each industry has its specific needs required to achieve operational efficiency.


To help you eliminate confusion and focus on your core business needs, we have come up with a list of must-have features in your business software suite. 


1. Mobile Marketing Facility 


An average person spends up to five hours on his/her phone. 


Nowadays, you can reach out to potential customers without meeting them physically. This is because mobile marketing tools have made it super easy to reach out to customers. 


In short, the best way to reach your potential customers is through mobile marketing. While SMS marketing has its benefits, some customers may find it more intrusive. 


For this, you can opt for push notifications that help your customers get the message without accessing your app. Another benefit of mobile marketing is using in-app messages. It will help you create an extraordinary user experience without invading their privacy. 


2. Email Solutions 


Do you also think that emailing is dead? Well, the reality is something else. It is predicted that 2023 will see 4.3 billion+ email users. This roughly means half of the world’s population, and this includes your prospective clients. 

Email Solutions


Thus, email marketing is one of the finest and easiest ways to reach out to potential customers. You can easily integrate email marketing tools with your business software and optimize them for maximum conversions. 


Interestingly, email marketing will let you send personalized content, guide customers to a purchase, and bring long-term client relations. 


3. Content Management System


30% of consumers are likely to reject a company that doesn’t have a website. Moreover, 97% of consumers will prefer to research local businesses before making purchases. 


While you may consider hiring a UX/UX designer to build your site, it can be very costly. Moreover, you can also end up with a backend system which can make it difficult to upload your content. 


So, if you are starting or are on a strict budget, you must explore content management tools. These will help you build a professional website that will include pre-designed themes and plug-ins. 


Interestingly, these tools come with a drag and drop interface. This means you can easily customize your site with no prior coding experience. Also, some platforms can help you with language translation and SEO optimization. 


4. Social Media and Marketing Functionality


Did you know there are 3.96 billion active social media users worldwide?


So, for running a successful business, you need good social connections and a powerful platform to provide your customers the best services. However, just making a LinkedIn, Instagram, Facebook, or Twitter page will not suffice. You need to have good online presence and engage with previous customers to onboard new customers. 


Moreover, you can get overwhelmed by managing so many platforms. To solve this issue, you can use social media tools to collate and even schedule posts for all platforms. Moreover, you will bring in brand consistency and make sure your message aligns well with audiences.


You need not use the same posts for all platforms. Social media tools let you optimize the content tone and even the post length. Lastly, you can use social media solutions to manage ads and boost your retargeting efforts. 


5. Hiring and Payroll Modules 


Every organization requires hiring people to work on specific tasks. However, it is necessary to conduct background checks and ensure that they are not a potential liability. 


Well, one idea is to outsource it and let the agency take care of the legal aspects. However, it can be costly. A possible solution for this is to invest in hiring and payroll solutions. They help you streamline the entire recruitment cycle and expedite the process. 


Additionally, it can help you automate the background check process, including credit checks, resume verifications, drug screening, among others. 


6. Time Tracking Facility


As a business owner, you need to keep close track of your time and monitor your employees. But, it is not possible to be in your office 24/7.

Time Tracking Facility


While a time tracking software can help you monitor employees, track their location, and even make payments. You can even choose to integrate these tools with online invoicing software to make faster payments. This improves employee accountability and saves man-hours that can be utilized for solving core business issues. 


You can even integrate them with a client payment tracker app or billing software for business to never miss out on any bill or payment. 


7. Accounting and Billing Features 


Accounting and billing software for business stands next on our list. Businesses are about making profits, building a brand name, and ensuring employee satisfaction. 


However, managing finances and other things cannot be done by a single person. Moreover, even if a group of people do it, there are bound to be several errors. While you might think of hiring accountants, they can give you a run for your budget. 


This is where accounting and online payment software can come to your rescue. You can use them to eliminate manual calculations and streamline your company finances. Interestingly, most solutions are cloud-based and won’t occupy much space on your devices. You can also try a client payment tracker app to stay on top of customer payments. 


8. Task Management Functions 


When a business is small, it is very easy to remember everyone’s tasks. However, as you expand, it can get very challenging to manage everything, and relying on your memory is a recipe for disaster.  


To avoid such instances, you can use task management software and check real-time progress. You no longer need to hold lengthy meetings and waste your time sending emails or calling employees to check on project statuses.  


9. Communication Platform


A communication solution is a must for all sizes, irrespective of the size and industry. There are times, you need to get specific information like termination of contact, sales data for the first quarter, and how many blogs were written for a month.


While you might say that it is unnecessary, you must not forget that most employees work remotely, and their schedules may or may not align with you. As a result, a team chat app becomes essential. 


With them, you need not go around looking for phone numbers. When they are a part of your group chat, you can reach out to them and ask them questions. 


10. File-Sharing Solutions


When your staff has the resources you need, they can do their work with optimum efficiency. While this is easy if you are in the office, it is not easy in a remote setting. 


Some of the files may contain confidential data and cannot be shared on the mail. Moreover, the file may be lost and may not reach the recipient if their inbox is already full. File sharing tools will facilitate easy collaboration with employees and help you bond better with them.

Also Read: How the Financial Reporting Software Helps Business? A Complete Guide

Wrapping Up 

These were some of the features which you must consider for your business software. Online invoicing software, task management solutions, billing software for business, and social media management solutions can help you take your business to higher echelons of success. 


Still wary about online invoicing software? Shoot at an email at support@mooninvoice.com or dial at +1-805-491-9393 to get access to the best offers and a free demo.