A company’s operational effectiveness is calculated by the gross profit margin, which is at its heart. In simpler terms, it’s all about subtracting the cost of goods sold and the company’s sales value. It is essential to calculate profit margin for your business that management, investors, and financial analysts use to determine a company’s financial health and profitability after accounting for sales costs. 

We are going to discuss all the gross profit margin formulas and how you can calculate it. But before all that – you need to streamline your business with automated software. The simple reason for it is the world is taken up by digitalization. And if you are not adopting it – you are way behind your competitors.

To manage your business accounts, finance with intelligent reports and analytics, all you need is online accounting software for business. Also, with such tools, you can track your expenses, track time, and much more.

In addition to substantially reducing the danger of human error associated with manual accounting, online billing software for companies will enable you to access critical information with just a few keystrokes, which will save you time and money.

On the other hand, choosing the most acceptable online accounting software for business may be difficult when there are too many options. But, first, let’s come back to our core discussion about how to calculate gross profit along with how to calculate profit margin for your business.

Let’s start with understanding gross profit?

Gross Margin is a valuable metric for determining if a business operates efficiently and whether its sales are enough. However, the phrase “Profit Margin” may apply to any of the following margins when used alone:

  • Profit Margin Before Taxation
  • The margin of net profit
  • The margin of Operating Profitability

All of these profit margins take into account the cost of conducting business with or without the inclusion of certain cost variables. For example, operational profit margins are computed without regard for interest or tax, while net profit margins take into account all costs associated with manufacturing a product (often referred to as “the bottom line”). 

Gross profit is a critical business indicator

Gross margins are necessary within industries and sectors because they enable more accurate apples-to-apples comparisons between rivals.

A business that maintains a more significant gross profit margin than its competitors usually have unique procedures and operations. These efficiencies may indicate that the company is a more secure long-term investment, provided the valuation multiple is not excessive. If your analytics show a decline, then it is time to streamline your business with automated software.

You may determine an industry’s appropriate gross margin range by reading studies from research analysts, rating agencies, statistics services, and other sources of financial data. Calculate profit margin for your business using an online billing software (Like Moon Invoice).

Numerous brokerage companies also provide research tools. For example, investors having an account with Charles Schwab, one of the biggest brokers in the United States, have access to commentary and analysis from organizations such as the Swiss bank Credit Suisse. The business clients may download and study financial reports from various industries, which contain gross profit margin figures. Other big brokers provide similar features.

How to calculate gross profit in Dollars?

Most little company owners embrace the notion that “cash is king!” as a dogma. And the ability to provide money constantly is undoubtedly essential for the development of your business. That is a no-brainer. 

But many companies do not recognize the crucial distinctions between cash and income. The formula of a gross profit margin allows you to decide how much income you earned after the cost of products or suppliers was accounted for.

Gross Margin in Dollars may be calculated using the following formula:


Revenue – Cost of Goods Sold = Gross Margin 


The majority of companies employ a percentage. Gross margin is calculated as a percentage using the following formula: Gross Margin = (Total Revenue – Cost of Goods Sold)/Total Revenue x 100. Consider the following example, which calculates both. 

John has a customized gift shop based in New York. His firm has only been operating for a year, and he wants to get a deeper understanding of how expenditures influence her company’s earnings. 

As a result, he establishes an online accounting software for business and begins doing computations. For the year, the company’s total income from sales is $700,000. The cost of goods is estimated to be $635,000. The cost of goods sold comprises the labour, materials, and manufacturing overhead expenses associated with producing the products, which we can refer to as direct costs. 

He would do the following computation to get gross margin in dollars: Gross Margin = Revenue – Cost of Goods Sold, or $700,000 – $635,000 = $65,000. This equates to a gross margin of $265,000 for John. It could also be done using online billing software. 

Now, John may need this figure in percentage form. As a result, he redoes the computation in the following manner: 

(Total Revenue – Cost of Goods Sold)/Total Revenue multiplied by 100 is Gross Margin percent, or ($700,000 – $635,000)/$700,000 multiplied by 100 equals 09.30 percent. You can also streamline your business with automated software like John, enabling you to calculate profit margin for your business.

Maintaining track of the gross profit margin

For the most part, gross margins stay very constant throughout a company’s existence. The occurrence of massive ups and downs in the stock market may be a warning indication of fraudulent activity, accounting problems, mismanagement, or an increase in the cost of raw materials.

Suppose you are reviewing a company’s income statement and see that its gross margin has typically been between 3 percent and 4 percent, but that its margins have suddenly increased to 25 percent in the most recent year. In that case, it is worth taking a closer look. Even if there is a valid justification for the rise, you want to know where, how, and why the money is being generated.

Streamline your business with automated software to track the gross profit margin using online accounting software for business.

What constitutes a sufficient gross profit margin?

A healthy gross profit margin is defined as… 

John is unsure if 09.30 percent is sufficient in the case above. Shouldn’t he be doing better? He must weigh two factors:

1. Gross profit margins are industry-unique

A large profit margin exceeds the industry average. The Houston Chronicle reports that apparel store profit margins ranged between 4% and 13% in 2018. 

Gross profit margins are industry-unique.

This implies John’s company is doing exceptionally well, with a gross profit margin of 09.30 percent. His company may serve as a model for other businesses. However, his shop is located in a high-traffic tourist area, and she charges a premium for customized gifts. This excessive pricing would have a direct impact on his gross profit margin.

To avoid human calculation, which leads to error, we recommend you to use online billing software (Ours!), which help you to calculate profit margin for your business, inventory management, account payable and receivables etc.

2. A start-up company’s gross profit margins can be lower

Profit margins are usually lower for start-ups since the business is in its infancy, and it usually takes time for efficiency to emerge. However, John’s brother was also a garment maker, so he was already familiar with many trade secrets before starting his own company. 

A start-up company’s gross profit margins can be lower

Regardless, there are certainly ways he may increase efficiency and, therefore, earnings. He has recently considered extending his shop on digital platforms, which delivers in other cities as well.

First, he must determine if increasing his investment in personnel and production to offer these additional goods would maintain the profit margin he now enjoys. He may want to try manufacturing a small quantity of the new goods and designs to gauge demand first. Then repeat the calculations to see if the latest clothing lines will be permanent additions.

And to forecast the amount of selling for a particular product in the past several years, John has intelligent online accounting software for business.

What indicates the margin of gross profit?

If a company’s gross profit margin varies significantly, it may indicate ineffective management methods and substandard goods. On the other hand, similar variations may be warranted when a firm makes significant operational changes to its business model. Transitory volatility should not be a reason for concern.

In such cases, all you need is to streamline your business with automated software or with online billing software.

For instance, if a business chooses to automate some supply chain activities, the initial investment may be substantial. Still, the cost of products eventually lowers due to the reduced labour expenses associated with automation.

Adjustments to product price may also affect gross margins. If a business sells its goods at a premium, it will have a more significant gross margin, all other factors being equal. However, this may be a tricky balancing act since if a business sets its pricing too high, fewer consumers will purchase the goods, resulting in market share loss.

Need a Perfect Accounting Software to Calculate Gross Profit Margin?

Relevance and applications

An investor must comprehend since it indicates the profitability of the company’s primary business operations without considering indirect expenses. Analysts may use this ratio, particularly as an evaluation measure, to compare a company’s operational performance to other companies in the same industry and sector. Additionally, businesses utilize this ratio to determine the financial value and feasibility of a specific product or service using online accounting software for business.

Any funds remaining after paying COGS are utilized to cover additional operational costs. In plain English, the greater it is, the more money the firm saves on each dollar of sales to cover other operating expenses and corporate responsibilities.

Suppose a business can consistently maintain significantly greater gross profit margins than the majority of its rivals. In that case, it indicates that it has more efficient procedures and operations, which makes it a safe long-term investment.

On the other side, if a business cannot generate a sufficient gross profit margin, it may find it difficult to cover its operational costs. As such, a company’s gross profit margin should remain constant until and until its business model undergoes significant changes.

How to increase your margin of profit?

How to increase your margin of profit

You may concentrate on specific aspects if you wish to increase your gross profit margin over time.

1. Increase prices

Although some consumers move elsewhere, the profit from those that remain loyal to you will be more substantial. When choosing the correct pricing, you have to balance the risk of losing consumers with the hazards of a low gross profit margin.

2. Reduce your COGS

Perhaps, while decreasing expenses directly related to your selling, you can continue to offer a comparable product or service. When you buy in quantity, for instance, many providers will lower their prices for you.

3. Analyze your combination of products

Many companies have many sources of income (more than one product or service that they offer). Check for each revenue stream of your gross profit margin and take steps to sell more of your products with more significant gross profit margins since this increases your total business margin.

You can use online billing software to check that!

4. Present new sources of revenue

You may be able to offer your clients new goods or services. If those new income sources provide a higher gross profit than your existing margin, you will improve your gross profit margin overall by adding them to the mix.

As you streamline your business with automated software, you can invest your money in a new place or market and then calculate profit margin for your business.

check our previous blog: What is a Cash App? How Does it Work For Sending & Receiving Money?

Bottom line

When you calculate profit margin for your business, ultimately it tells you about the profitability. But the cost of administration and staff included in the computation of the operating margin is not seen as a significant financial factor. Well, you can streamline your business with automated software, which helps you in such calculations.

Have you already started searching for your company for appropriate online billing software?

To obtain the best price and free trial of online accounting software for business, don’t hesitate to get in touch with us at support@mooninvoice.com or 01-805-491-9393.

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