Many of us obtain hundreds of sales emails, either B2B or B2C. They open just a tiny fraction of these sales communications, read even less, and act on even less—whether by writing a response or clicking on a connection.

And it is also true that many of us do not even take curtsey to open such mails.

How can you ensure that your sales emails are used and opened and viewed, and responded to?

This guide will teach you how to compose sales emails that produce outcomes and helps you to achieve client’s attention. Our Moon Invoice online billing software experts have researched quite well to bring forth these points for business owners like you.

Five essential elements of the right sales emails

The subject line, call to action, opening structure of email, the structure of the body, and the signature at the end are the five essential elements of any successful sales email. Each must be thoughtfully crafted with the intent of attracting and maintaining your prospect’s attention as they pass through each stage of your sales email.

Let’s take each component, discuss them in detail, and see how better you can make your sales email.

What works great for you today might not work as well tomorrow, so push yourself to run regulated experiments and try something different now and then. Now, without wasting much time, let’s begin the read.

1. Subject Line

People are much more inclined to open your email if it has their identity in the subject line, So the first tip to begin in the read is to add the client’s name in the subject line.

It is particularly true when sending cold emails to people you’ve never met.

Nothing has a sales email rejected without being opened faster than direct proof of a problem with an entirely automated tool—brackets displaying form area marks, extra spacing, or the incorrect name in a subject line both demonstrate an apparent lack of consideration.

Keep things easy, and you’ll never make this mistake again.

Consider if you might compose a subject line if you were writing this promotional email for a friend or shared relation. Not overly familiar, yet devoid of the need for nuanced subject line customization strategies, right?

four of the most effective selling email lines which might help

  • “[Introduction] [your company/name]> [their company/name]”
  • “Quick note.”
  • “Attempting to connect.”
  • “[Their company’s name]”

See how neither of these sounds like they were produced by a robot or have a PR-style sales pitch in the subject line? It is on purpose.

2. How to get started with the sales email – The opening lines

How do you want to address the recipient? Do you want to address them by their first name? Think about such questions while writing the opening paragraph of your business email.

How to get started with the sales email – The opening lines - Moon Invoice


Are the prospects more structured and conventional in the sense that they will appreciate a Mrs. or Mr. opening line to get the conversation started on the right foot? Will they be more receptive to Oh, Hi, Hello, or Dear?

Before you submit your sales emails, you should know the answers to these issues. If you’re not confident, go back to the optimal consumer profile to solidify your customers’ perception—and collaborate with those on your team to ensure you’re on the right track.

Nothing is more disappointing than receiving an email with an intriguing subject line just to be frustrated within the first few opening words.

Three illustrations of effective opening lines for sales emails – 

  1. The Context Builder
  2. The Trust Builder
  3. The referral requests

3. The body and the delivery of the pitch

Before you begin writing your text, think of what you want to do in the sales message. Only when you realize precisely what you want to bring out of this discussion should you structure a sales email to get there.

So, what is the main target of your sales email?

  • Is the aim to automatically promote a click-through and sale?
  • Do you want to pique people’s attention to get them to agree to a brief exploratory call?
  • Is your goal to get them to try your stuff for free?

The body and pitch of your sales email will differ significantly depending on your target.

For several B2B goods or services, the first phase in the sales process is often putting customers on the phone to address their expectations, inquire about their problems, and determine whether or not they’d be a good-fit buyer before delving into the details of which package to choose.

It’s an essential first phase in deciding when the sales dialogue can continue. So you can remain concentrated on focusing only on good leads at all times to stop spending valuable resources on information that would never close.

Consider following for a smooth body structure in the mail:

    1. Give adequate information on who you are.
    2. In one single phrase, describe the dilemma you’re attempting to solve.
    3. Highlight crystal-clear advantages that the prospect requires.

4. CTA and closing remarks

If your sales email does not conclude with a relatively easy and straightforward call-to-action (CTA) that makes it clear whatever action you are requesting your prospect to take right now, you have failed.

Isn’t the aim of going out and making contact with a prospect to decide whether or not they’d be a successful client of your product or service? It’s the responsibility (as an internal sales rep) to walk them through the process of progressing from the top of the sales funnel to being a client.

That necessitates direction, and it is your responsibility to take the first move by informing them of what needs to happen next if they are interested in knowing more.

Now, we’ve already shown you some different ways to close the discussion and finish with a solid CTA in the numerous sales email models we’ve shared in this document.

If you’ve done everything correctly with your sales emails up to this stage, the CTA you close with will decide if the prospect reacts to your email (and goes into your funnel) or deletes it.

Although it can seem on the surface that writing a great CTA is a straightforward task, it cannot be clear. And it is something that often sales representatives make terrible errors.

5. End with a simple yet sound signature

End with a simple yet sound signature - Moon Invoice

One of the most important and underutilized pieces of business in an email is the email signature.

Most email signatures include your name, title, contact information, and logo.

Also Read: 8 Exclusive Lessons For Every SME When It Comes To Billing And Invoicing



Okay, now that we’ve broken down the essential elements of successful sales email tips. If you are struggling with your finance and accounts management, we will always help with the 24X7 service.