Do you have an innovative mind and love creating jewelry? Then, you can turn your leisure activity into a profession. One of the best alternatives is the jewelry business. Many of you imagine it as a competitive one, and it’s true. However, you can successfully build your business empire with the right approach.

By 2026, the global jewelry market will be $418.9 billion. This enormous growth will be a big attraction for all who want to be professional jewelry designers. Are you one of them?

Here, we will explore end-to-end trends about how to start a jewelry business from scratch. So keep continuing with your reading because here you will unwrap much information.

Crucial Steps on How to Start a Jewelry Business

Crucial Steps on How to Start a Jewelry Business

Jewelry business is a substantial business option for creative minds to meet success heights. However, this can only be possible with the right approach and path following. Here we take a journey through the same.

1. Find Your Expertise in the Jewelry Industry

The jewelry industry has numerous options for your business. From plastic beads to real gems, it has everything of your interest and skills. Different categories have different processes, scopes, and rates. You must define your niche and hunt for a target audience accordingly.

Define your expertise and know whether you are good at fine, fashion, cultural, or antique jewelry. This will assist you in acquiring good victories in your business.

2. Research the Market and Trends

Market research is a crucial step to boost your jewelry business. It also includes competitive research, where you need to track your competitors’ activity. Also, finding out the latest trends, customer demands, and the superior ways to meet those demands is crucial.

Once you know the current trends and customer demand, it becomes easy to follow the right approach for your business. An in-depth market knowledge market is a great way to stay at the top of your competitors.

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3. Define Your Brand

Always determine your brand before starting a jewelry occupation. Your business must have a business name, logo, website, and other business profiles. Mind out the color and design while finalizing your logo and website. The color and the design should be catchy and able to define your business well. For the website, you must check the domain name availability.

Additionally, with brand identity, you must have a business plan ready. You must have a vision of how many jewelry products you will show on your website. What price do you keep for the products? This will assist you to roadmap your business well.

4. Register A Unique Name For Your Business

Registering a creative business name is an essential point of your journey to how to start a jewelry business. Just think about and keep an innovative name for your business. Your business name should line up with your purpose. Meanwhile, you must register your business name to the agencies with all the required documents. To check out whether your business entity is currently a trademark or not, you can refer to the local business registration office in the USA.

The following points are important to note while registering your business name

  • The name should be unique and not taken anywhere before.
  • The business name should convey your business message
  • Choose a name that is familiar to your customers

You can register your business as a limited liability company. It will help you to separate your personal assets from your business assets. The state’s Secretary of State website is the common place to file LLC requests.

5. Design and Manufacturing

You can craft the jewelry products if you are up to standard at artistry. Or else you hire a professional designer. Your designs should be unique and stand out from your competitors for a successful jewelry business. Assure that you source raw materials from reputed platforms like Etsy and Amazon. It will help you in crafting a high-quality product.

The other crucial thing to notice is using the right and quality tools to design your jewelry. Keep a look at the trending designs to keep yourself dominating and leading the market. When hiring a designer, check his portfolio to analyze his creativity level. You can also invent your own design.

6. Set Up a Jewelry Business Studio or Workspace

To carry out your jewelry-making process, you will need space. As a jewelry business owner, you must choose the location where you operate your business well. Mind it, be sure to have ample lighting at the place. It’s because you are going to show your products. Also, the studio should have a space for storing your products and withstanding the equipment. Interior decoration is another plus point you should consider.

7. Legalize Your Business

Legalizing your jewelry business is crucial to running your business without obstacles. You might not require a business license for small businesses, but in some regions, it is compulsory to have a business license.

Covering all legal strategies is crucial to let your jewelry business run steadily. Initially, when you run your business from home, you must get permission and a license from the local authorities. If you take another step with a mission to make your business a brand, you must register your business as an LLC (Limited Liability Company). You can accomplish this activity according to the rules of your state.

You can also file an LLC request online while following all the guidelines. With an LLC, your personal resources are risk-free from the legal issues of a business. It is also easy to fill out taxes as an LLC.

Registering your business name, logo, and other firm details with the Trademark Office or United States Patent is easy through an online portal.

8. Use Professional Invoicing Software for Jewelry

Those days are gone, when everything was pen and paper-based. In this technological era, every business is adopting software integration. You can pick the best invoicing software to automate the process. It will help you to build your invoice professionally without investing much time and effort.

Moon Invoice is the best place to grab the right jewelry invoice template. Explore numerous templates that suit your requirements. These invoice templates enable you to build your invoice without any kind of error.

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9. Get Proper Insurance

Opting for insurance is another crucial point when starting your own jewelry business. Consulting any insurance advisor is the best practice to avail proper insurance.

Insurance for your business will be very worthwhile to cover losses due to an unpredictable opposite situation. For jewelry businesses, various insurances are available.

Commercial Property Insurance

This insurance includes the loss or harm that arises in the building. It applies to owned or leased property.

General Liability Insurance

General liability insurance is helpful when a customer gets injured or his or her property gets damaged in your store. In this case, this insurance assists you with business protection. The other things covered by this policy are court costs, legal fees, settlements, and judgments.

Workers’ Compensation Insurance

This type of insurance is applicable when your business employee gets injured while working in the store. Medical treatment and earning a portion of his income are covered by this policy.

Business Owners Policy

This policy is known as extra expense or business income, consisting of property insurance, general liability, and business interruption insurance. For the jewelry business, it will also cover product vulnerability and equipment breakdown insurance. This insurance type is offered to small businesses at low rates that are highly affordable.

Jewelers Block Insurance

This insurance covers the points that traditional insurance packages often miss out on. It includes coverage for when you attend the jewelry event, merchandise, and cash deposited at your store.

10. Find Suppliers and Create Your Jewelry

You have done your jewelry creation but are still confused about how to start a jewelry business. Then, sourcing suppliers is the next move on your journey. The best way to acquire your position on the market is by attending a local exhibition. You will get a likelihood to connect with suppliers.

The other way is sourcing from social media connections. You can make your online presence, and you will grab a chance to connect with your suppliers. These approaches will open your path to building business relations.

11. Take Professional Photos of Your Products

It’s a jewelry business, and photographs are crucial to showcase your products in the market. You must be careful about the product’s photographs. With a professional look, the pictures should be able to represent the correct story of your products. The images can be taken from mobile phones but should possess high quality.

You can also hire influencers who give photoshoots with your product. It will help you to get more attention in the market. It adds a stylish look to the photo and is ideal for social media posting.

12. Establish Your E-commerce Store and Start Selling Online Selling

E-commerce stores are a must to start an online jewelry business. Building your e-commerce store is essential to let your products sell out. Without it, your products will not get market exposure.

Shopify, Wix, Magento, BigCommerce, and WooCommerce are popular e-commerce platforms. Their inbuilt themes and easily integrated features make them quite dynamic to choose from. E-commerce websites give you a seamless experience to sell your products.

The essential pages for the website are as follows:

  • The home page should be rich in trending products, jewelry sales, clear CTA, and attractive large sliders to catch visitors’ attention.
  • About Us page that represents your brand story.
  • Product page to showcase your jewelry products.
  • FAQ page with all the general queries and their answers for users.
  • Contact Us page that helps your users to contact you.

13. Market Your E-commerce Jewelry Brand

Just building an e-commerce jewelry brand does not mean you are done with it all. Marketing and promotion of your brand is another part of this story. You can take advantage of various marketing concepts as below.

Digital Marketing

No business is complete without digital marketing in today’s time. It all includes website promotion, content publicity, and social media marketing. Acquiring a presence on social media platforms will let your jewelry brand achieve market exposure. Also, you will get the right targeted customers with high conversion rates.

Influencer Marketing

Influencers can give new wings to your product marketing. It puts forward social proof that compels people to consume your product. For businesses like jewelry manufacturing and selling, this type of marketing can be a boon.

Making Public Relation

Building up your public relations is also another type of marketing. To accomplish this, you can attend or host an event for your jewelry company. This accelerates your marketing and helps in acquiring new customers.

Scale your Business

While investing your effort and time in the jewelry business, you must think about new changes you can adopt. Likewise, you can target new locations for your shipping and delivery services. The international shipping idea will help you to obtain a new market with new customers. This will facilitate you to reach a broad customer base. Ultimately, business growth will help you to gain business capital.

Types of Jewelry You Can Sell

Types of Jewelry You Can Sell

1. Fine Jewelry

Fine jewelry is usually associated with a tremendous lifestyle. These jewelry are crafted with gems and other precious metals. For this reason, their market price is high. Their value gets hiked with time, so they often give a good return on investment.

2. Handmade Jewelry

The craze for handmade jewelry is now rising on the market. This is a wonderful alternative for those who have a keen interest in unique jewelry. These jewelry could not be produced in bulk. Handmade jewelry requires effort and also unique ideas for each jewelry.

3. Costume Jewelry

Costume jewelry is known as fashion jewelry and is made from wood, copper, brass, and plastic materials. These jewelry are less expensive and in a low-quality range. Necklaces, hand bracelets, rings, and earrings are some of the wearable items in this category. They have a tendency of going out of style quickly.

4. Vintage Jewelry

Vintage jewelry refers to old and antique jewelry that remembers the historical era. These types of jewelry have a special position in the fashion field due to their special look. They could be handmade or luxury jewelry.

How Much Does It Cost to Start a Jewelry Business?

How Much Does It Cost to Start a Jewelry Business

The cost to set up a jewelry business and retail jewelry store depends on many factors. However, if we take an average estimate, then the $9000 to $30,000 cost will be applicable to physical stores. It includes business registration, store rent, store renovation, logo design, purchasing inventory, and advertising.

For an online jewelry store, the cost could be between $3000 and $15000. It will include business registration, website development, social media account setup, online promotion, and purchasing inventory.

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Final Words

So, are you ready to be a jewelry business professional? We have covered everything to define how to start a jewelry business. Think about and implement the steps mentioned above. You must be aware of all the crucial points, such as business name registration, logo making, website development, social media presence, and the right invoice.

Moon Invoice is the right place to generate your professional invoice. Discover thousands of templates that could foster your business to get ahead.

The jewelry business might be challenging at the initial stage, but with proper planning and the right effort you can win the race.


Jayanti Katariya
Jayanti Katariya About the author

Jayanti Katariya is the founder & CEO of Moon Invoice, with over a decade of experience in developing SaaS products and the fintech industry. He holds a degree in engineering. Since 2011, Jayanti's expertise has helped thousands of businesses, from small startups to large enterprises, streamline invoicing, estimation, and accounting operations. His vision is to deliver top-tier financial solutions globally, ensuring efficient financial management for all business owners.