Ever thought about having a roofing business of your own?

If you are passionate about roofing and want to start your own roofing business, you will need to understand the ins and outs of the industry so that you can make profits for your business.

Whether you are experienced or starting a roofing company with no experience, we have curated all the steps required so that you can also launch your roofing business successfully.

Let’s get started!

How To Start a Roofing Company: Follow These Steps to Start a Roofing Business

Here are some well-curated steps you can follow to start the journey of your own roofing business:

1. Write a Roofing Business Plan

You need a road map to start any business, and a roofing business is no different!

Start by clearly writing a detailed roofing business plan so that you have the essential details to follow throughout your journey. Include details like goals, target audience, services you can provide, and other details.

This roadmap should answer all your questions on how to start a roofing company.

2. Get Experience and Obtain Your Roofing License

If you’re starting a roofing company with no experience in the roofing industry, gaining hands-on experience is critical. Consider working for an established roofing business model to learn the basics.

You also need to check your local requirements and obtain the necessary roofing contractor’s license. This ensures you meet legal standards and build credibility.

Roofing License: You need a license to operate legally and open a business. The requirements for getting a license vary from one area to another, so you need to check with your local authorities and make sure you get everything right.

3. Identify Your Target Audience

Know your customers!

It is essential to identify your customers in any business strategy, including in the roofing jobs. Know your target audience – whether it’s residential, commercial, or both. Once you know the details, you can efficiently market and tailor services as per the requirements of your ideal client. It also gives you a competitive edge.

4. Brand Your New Roofing Business

Here are some important steps required to brand and promote your company among many roofing companies.

  • Define Your Identity: Clearly state your mission, values, and unique selling proposition.
  • Create a Logo: Invest in a professional logo for your business.
  • Craft a Compelling Message: Develop a memorable tagline and an engaging elevator pitch.
  • Consistent Branding: Maintain uniformity across all platforms for brand recognition. You can also add your logo and brand image to your roofing invoice templates and bills using accounting software like Moon Invoice.
  • Show Your Work: Make a portfolio of completed projects and encourage testimonials.

5. Register Your Roofing Companies

For the government to recognize your business, you need to register it.

Here are some of the steps:

  • Choose a Business Name
  • Mention as sole proprietorship, partnership, LLC, or corporation.
  • Get an Employer Identification Number (EIN) from the IRS for tax purposes.
  • Check and acquire any necessary permits or licenses for roofing businesses.
  • Stay compliant with the Federal, State, and Local Compliance regulations governing your roofing business.

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6. Set Up Banking and Accounting

Setting up banking, accounting, and financing for your roofing company is essential for managing your finances, keeping accurate records, and securing the necessary funds for your business operations.

Here are some required steps:

Get a Special Bank Account: Start your roofing business by opening a particular bank account. This separate account helps you keep your money organized and makes things easier.

Set Up Accounting Systems: Make your life easier by using exceptional accounting and invoicing tools for your roofing business. You can choose tools like Moon Invoice to manage your finances and accounting for you automatically.

7. Get Business Financing

Wondering how to start a roofing company without funds? Don’t forget to explore financing options to support your business.

This ensures organized finances, access to necessary funds, and streamlined business processes.

Financing options available in the country for your roofing business:

  • If you are in the USA, you can use options like bank loans, Small Business Administration (SBA) Loans, line credit, or even business grants.
  • Financing options are even available in India from sources like MSME Loans, Pradhan Mantri Mudra Yojana (PMMY), Stand-Up India, SIDBI (Small Industries Development Bank of India) loans, etc.

8. Buy Roofing Contractor’s Insurance

Roofing contractor’s insurance safeguards against potential risks, giving you and your clients peace of mind.

Here are some of the insurances your business must get:

  • General Liability Insurance: For property damage, injuries, etc., during roofing projects.
  • Workers’ Compensation Insurance: For work-related injuries during the roofing process or illnesses.
  • Commercial Property and Auto Insurance: Protects business property, tools, equipment, and vehicles from risks like fire and theft.
  • Professional Liability Insurance: For claims of negligence or errors in work.
  • Roofing Liability Insurance: Tailored for roofing contractors, covering industry-specific risks.

9. Get Roofing Equipment and Secure Suppliers

According to Finmodelslab, the average cost of roofing equipment ranges from $ 5,000 to $10,000 in the USA.

By carefully selecting the right equipment and establishing solid relationships with reliable suppliers, you can ensure that your roofing projects run smoothly and meet high standards of quality.

Invest in quality roofing equipment and establish relationships with reliable suppliers. This may include ladders, safety gear, roofing materials, and specialized tools.

10. Hire a Reliable Team

Bring on trustworthy and skilled individuals to form your roofing team. This may include skilled roofers, assistants, project managers, and administrative staff.

Look for experienced workers who can contribute to the success of your projects. Once you’ve selected your team, also invest in training to enhance their skills and familiarize them with your company’s processes and safety protocols.

11. Price Your Roofing Services

Consider a value-based pricing approach and make sure to align the value of your services properly. Highlight the quality of your work, expertise, and customer satisfaction to justify your pricing.

By carefully assessing costs, considering market conditions, and maintaining transparency in your pricing, you can set competitive yet profitable rates for your roofing services.

12. Market Your Roofing Business

Here are some tips to market your business to your clients:

  • Promote online
  • Utilize Social Media, Email Marketing, Google Ads Strategy, Local SEO techniques, etc.
  • Use networking to build relationships with other businesses, contractors, and potential clients
  • Offer Referral Incentives to your customers
  • Participate in Community Events
  • Advertise Seasonal Promotions

13. Use Best Invoicing Software

Simplify your business operations with efficient invoicing software. Explore different options to find the best fit for your roofing company.

Here’s how using an invoicing automation tool like Moon Invoice can benefit your roofing company:

  • Professional Invoices: Create customizable, professional invoices.
  • Time and Expense Tracking: Accurately track project hours and expenses for billing.
  • Multiple Payment Options: Offer flexible payment methods for clients.
  • Automatic Invoices: Automate billing for ongoing projects.
  • Reporting and Analytics: Track financial performance with insights.
  • Multi-Currency Support: Manage transactions in different currencies.
  • Remote Access: Access invoicing data from anywhere.
  • Integration with Accounting Software: Streamline financial workflows with a lot of payment gateway integration.

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14. Create a Sales Strategy

Creating a sales strategy and gaining sales skills are two of the final planning steps for your business. You can define your target market, understand customer needs, make effective communication, and maintain transparency.

After you have implemented this plan to increase your roofing experience, regularly study the business growth and optimize your strategy for continuous business growth.

15. Build Trust in the Community

As a roofing business owner, you need to engage with your community and build trust as a business to make sales. Without trust, you are not likely to land customers. Though it seems like a simple thing, it might take many years to build a positive business image.

Your end goal is to be the positive talk of the town.

How Much Does it Cost to Start a Roofing Company?

How Much Does it Cost to Start a Roofing Company

Starting a roofing company comes with many costs, and it’s essential to plan. The initial investment can vary based on factors like location, the scale of your business, and the services you plan to offer.

Here’s a breakdown of potential expenses:

  • Licensing and Permits: Charges on licenses and permits to operate.
  • Equipment and Tools: Purchasing or leasing roofing tools and equipment, including safety gear, ladders, roofing materials, and vehicles.
  • Insurance: Acquiring insurance coverage for your business, which may include liability insurance, workers’ compensation, and roofing contractor’s insurance.
  • Marketing and Advertising: Budget for local advertising, business cards, and other promotional materials.
  • Business Registration and Legal Fees: Expenses related to registering your roofing companies, legal consultations, and setting up the required legal structure.
  • Office Space and Utilities: If you plan to have a physical office, consider costs for rent, utilities, and office supplies.
  • Employee Costs: Salaries, benefits, and training expenses of your employees.
  • Transportation: Costs associated with vehicles for your business, whether for transporting equipment or traveling to job sites.
  • Accounting Software: Investing in accounting software to manage finances and invoices efficiently.
  • Miscellaneous Costs: Contingency funds for unexpected expenses or fluctuations in the market.

How Much Profit Can a Roofing Company Make?

How Much Profit Can a Roofing Company Make

“It is anticipated that the global roofing market will grow by 50% between 2020 and 2030.” according to a study from Allied Market Research.

The profit potential for a successful roofing company can vary widely based on several factors, including location, the size of the business, the local demand for roofing or roof replacement services, and the efficiency of operations.

Here are some considerations when estimating the profit margins for your own roofing company:

  • Location: The demand for roofing services can differ significantly from one region to another.
  • Market Competition: A highly competitive market may lead to lower profit margins, while a niche or underserved market might allow for higher prices.
  • Services Offered: Offering specialized services.
  • Operational Efficiency: Streamlining business operations, managing overhead costs, and optimizing workflows.
  • Economic Conditions: Construction trends, interest rates, and housing market conditions.

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Final Words

Starting a roofing company requires dedication, planning, and a customer-centric approach.

With these tips and industry trends in your hands, you can continuously strive for excellence to build a successful roofing business. But, in the long run, you will also need more for your business.

With efficient tools by your side, you can make this business successful. With its intuitive features, customizable options, and user-friendly interface, Moon Invoice is the perfect tool for businesses of all sizes.


Jayanti Katariya
Jayanti Katariya About the author

Jayanti Katariya is the founder & CEO of Moon Invoice, with over a decade of experience in developing SaaS products and the fintech industry. He holds a degree in engineering. Since 2011, Jayanti's expertise has helped thousands of businesses, from small startups to large enterprises, streamline invoicing, estimation, and accounting operations. His vision is to deliver top-tier financial solutions globally, ensuring efficient financial management for all business owners.